Film and web series promotion
How to Promote a Movie or Web Series With a Giant Custom Kite at the Ahmedabad Kite Festival
A 20 ft printed kite, flown by professionals over the Ahmedabad International Kite Festival and handed to your cast for the photo.
Fly360 designs, prints and manufactures a giant custom kite carrying your movie or web series title, flies it over the Ahmedabad International Kite Festival during Makar Sankranti in January with professional flyers, and hands it to your cast for the photo. Production takes about 10 days after you approve the design.
What is a giant kite promotion for a movie or web series?
A giant kite promotion puts your film or web series title on one oversized, digitally printed kite and flies it over a crowd that is already looking up. Fly360 designs and makes the kite, flies it at the Ahmedabad International Kite Festival with professional flyers and hands it to your cast for the photo. One kite becomes one strong campaign image.
It works as outdoor advertising that people photograph by choice. A billboard sits still. A 20 ft kite moves, and the festival crowd, the press and your own social channels all capture it. Fly360 offers this through its custom printed promotional kites service.
What did Fly360 build for Sky Force?
Fly360 designed and manufactured a 20 feet fighter jet shaped kite for the film Sky Force, with the movie name digitally printed on it. Actor Veer Pahariya flew it at the Ahmedabad International Kite Festival around 11 January 2025, with the film releasing soon. The shape matched the film’s air force theme, so the kite explained the title before anyone read it.
Instagram, @teamfly360: the Sky Force kite, posted on 11 January 2025.
Three choices made the Sky Force kite work.
- The shape carried the story. A fighter jet silhouette says “air force film” from the ground.
- The scale did the talking. At 20 feet the kite was larger than life, which is hard to ignore at a crowded festival.
- The cast was in the picture. The kite was flown by a cast member, so the photo carried a face and a title together.
Why is the Ahmedabad International Kite Festival good for film and series promotion?
The Ahmedabad International Kite Festival gathers kite flyers and visitors from many countries on the Sabarmati Riverfront in January, around Makar Sankranti. A film or series kite flown there reaches a crowd that came to look at kites and photograph them. Your title is part of the spectacle, not an interruption of it.
Gujarat Tourism describes the event this way on its International Kite Festival page.
- Uttarayan 2026 was celebrated across Gujarat from 10 to 14 January, with the Sabarmati Riverfront in Ahmedabad as the centrepiece.
- Makar Sankranti marks the days when winter begins turning to summer.
- Visitors come from countries including Japan, Italy, the UK, Canada, Brazil, Indonesia, Australia, the USA, Malaysia, Singapore, France and China.
That page does not publish a visitor count, so this post does not quote one. Festival dates are announced each year, so confirm the current dates before you plan a shoot.
How does the process work, from brief to photo?
The process has six steps: brief, design, approval, production, flying and handover. You share the title and artwork. Fly360 designs the kite and sends a mockup. After you approve and pay the advance, the kite is made in about 10 days. Fly360’s flyers fly it at the festival and hand it to your cast.
- Share the brief. Send the title, the poster or key art, the release date, the kite shape you have in mind and the cast who will attend.
- Review the design. Fly360’s designers adapt your artwork to the kite shape and send a digital mockup.
- Approve and pay the advance. Production starts only after both, and both are needed by the first week of January at the latest.
- Production. The kite is made in about 10 days, longer for a complex design or a larger quantity.
- Flying. Professional Fly360 kite flyers launch and fly the kite over the festival.
- Handover. The flyers hand the kite to your cast for the photo opportunity.
Fly360 handles every step above, so your team does not need any kite experience.
How long does production take, and what is the deadline?
Production takes about 10 days after you approve the design. Fly360 needs the approved design and the advance payment by the first week of January at the latest. A complex design or a larger quantity can take longer, so send your brief as early as you can. Earlier approval leaves room for changes.
For materials and sizes on other custom orders, read our guide to custom printed kites with your logo.
What kind of kite can carry a movie or web series?
Fly360 prints on diamond, delta, hexagon and train kites, and builds custom shapes from your artwork. A poster fits a diamond or delta. A character, vehicle or logo can become a custom silhouette, as the fighter jet did for Sky Force. A more complex shape takes longer to make.
How much does a giant promotional kite cost?
The price depends on the size, design and shape of the kite you propose, so Fly360 gives a detailed quote for each project. A 20 ft shaped kite and a standard printed delta are priced differently. Bulk quantities earn a concession. Reach out with your brief and Fly360 sends a quote with a digital mockup.
For the full picture, read how much a custom kite costs in India.
What does Fly360 handle, and what do you need to provide?
Fly360 handles the design, printing, manufacturing, professional flying and the handover to your cast. You provide the title, the artwork, your design approval, the advance payment and cast availability for the photo. That split keeps your marketing team focused on the release and the press note.
| Fly360 handles | You provide |
|---|---|
| Design adaptation and digital mockup | Title, poster or key art |
| Digital printing and manufacture | Design approval by the deadline |
| Professional kite flyers at the festival | Advance payment |
| Handover of the kite to your cast | Cast available for the photo opportunity |
How can a promotion kite reach a bigger audience?
The kite is the first half of the campaign. The second half is the content around it. Plan a photo with the cast holding the kite, record a short vertical video of the flight and share both with the release date and hashtags tied to Makar Sankranti and the festival.
- Print the release date or streaming platform on the kite, as the Pathaan and Tandav kites did.
- Shoot a vertical reel. The Sky Force reel above is the model.
- Use festival hashtags such as #makarsankranti and #kitefestival, as the Sky Force reel did.
- Tell the media which day your cast will be at the festival.
Who should book a festival promotion kite?
Film producers, OTT platforms, marketing agencies and brands with a launch near January are the natural fit. Fly360 is a designer kite maker and kite festival organiser based in Vapi, Gujarat, with 30 years in kites. Its custom kites page lists 721+ successful events and 15+ countries served.
If your launch needs a bigger show, see our guide to kite shows for corporate events and brand launches.
How do you book a giant kite for the festival?
Send your brief to care@fly360.co.in or message +91 77009 39376 on WhatsApp. Include the title, the artwork, the size you have in mind, the quantity and your preferred date. Fly360 replies with a quote and a digital mockup for your approval.
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