
Movie promotion case study
How Fly360 Built a 25 Feet Fighter Jet Kite for Sky Force at the Ahmedabad Kite Festival
Twenty-five feet of printed fabric lay flat on our workshop floor, nose to flame, with a sewing machine standing guard behind it. On 11 January 2025, that fighter jet was flying over the Sabarmati Riverfront.
Fly360 designed and manufactured a 25 feet fighter jet kite to promote the film Sky Force, along with 200 handheld kites in the same design for the crowd. Actor Veer Pahariya flew the large kite at the International Kite Festival on the Sabarmati Riverfront, Ahmedabad, on 11 January 2025, with the Fly360 team assisting for the video and photo opportunity. A media agency commissioned the work, and Fly360 handled everything from manufacturing to execution.
What is the Sky Force fighter jet kite?
The Sky Force fighter jet kite is a 25 feet custom shaped kite that Fly360 designed and manufactured to promote the Hindi film Sky Force. It is cut in the outline of a fighter jet, carries the film’s gold star logo on the fuselage and trails a flame shaped tail. It is a large scale example of our custom printed promotional kites.
Sky Force reached cinemas on 24 January 2025, 13 days after the kite flew. The film stars Akshay Kumar, Veer Pahariya, Sara Ali Khan and Nimrat Kaur, and is inspired by India’s 1965 air strike on the Sargodha airbase, according to its Wikipedia entry.
How did Fly360 get the Sky Force brief?
A media agency contacted Fly360 with a clear ask: create something larger than life to promote Sky Force at the International Kite Festival in January. Not a banner. Not a standee. A kite that thousands of people would look up at.
Fly360 took the whole job. We handled the design, the manufacturing, the testing and the execution on the day. One team owned every step, so nothing was lost between the design table and the sky.
How was a 25 feet fighter jet kite designed and manufactured?
The design started from the film’s identity. The artwork shows a fighter jet from above, with blueprint style panel lines across the wings and tail, a gold nose cone, and the Sky Force star logo on the fuselage. A flame shaped tail finishes the picture. Every one of those details had to survive the jump from a screen to 25 feet of fabric.

Three choices shaped the build.
- The title had to read from the ground. The gold star and lettering sit at the centre of the jet, where the eye lands first.
- The shape had to be symmetrical. A fighter jet with one wing heavier than the other would look wrong and fly worse.
- The tail had to move. The red and yellow flame streamer gives the kite motion even in light wind.
How did Fly360 test the kite before the festival?
A kite this size is checked on the ground long before it is trusted to the wind. At Daman, after dark, the Fly360 team raised the assembled jet upright on the seafront, wing tips held wide, to check the shape, the symmetry and how the print looked at full height.

A daylight test flight followed at Daman. It showed how the jet sat in the air and how the flame shaped tail trailed behind it before the festival.

Why did Fly360 make 200 handheld Sky Force kites?
Fly360 also made 200 small handheld kites with a similar fighter jet design for the crowd to hold during the media photo opportunity. The big jet owned the sky. The small ones put the film in people’s hands.
That is the point of a handheld kite. A photographer shooting a crowd holding 200 identical jets gets a picture no banner can produce, because the audience becomes part of the campaign.

What happened at the Sabarmati Riverfront on 11 January 2025?
The International Kite Festival opened on 11 January 2025 on the Sabarmati Riverfront in Ahmedabad. IANS reported more than 143 participants from 47 countries, with ambassadors from 11 countries watching the flying. It is the biggest stage in India for a kite, and our own guide to kite festivals in India explains why.
Veer Pahariya flew the Sky Force kite on a green carpeted field ringed with international flags and a crowd pressed against the barricades. The Fly360 team assisted with the launch and the flying, so the video crew and photographers got clean frames of the jet in the air and the actor holding the line.

Watch the final flight and the social media post
The final event flying video was shared on Instagram as a reel. Watch the 25 feet jet climb below, or open the reel on Instagram.
| Social media post details | Information |
|---|---|
| Platform and format | Instagram reel |
| Account | @teamfly360 |
| Subject | Final event flying video of the 25 feet Sky Force fighter jet kite |
| Audio | Sky Force theme |
| Reel link | instagram.com/reel/DEsKL-EoHrI |
Why does a giant kite work for movie promotion?
A giant kite moves, it is photographed by choice, and it sits inside a crowd that is already looking up. A 2019 survey of UK and US consumers, commissioned by the agency Set Creative, found that 73% said they were more likely to buy a product after taking part in a live brand event. The 200 handheld kites put that idea to work: the crowd did not just watch the promotion, it held it.
- The shape tells the story. A fighter jet says air force film before anyone reads a word.
- The scale earns attention. At 25 feet, the jet is larger than life against an open sky.
- The cast is in the frame. Veer Pahariya holding the line put a face and a title in the same photograph.
- The crowd takes part. Handheld kites turn spectators into the picture.
For the wider idea, read how brands use flying billboards and aerial branding, or the step by step guide to promoting a movie or web series with a giant custom kite.
Sky Force kite project at a glance
| Detail | Information |
|---|---|
| Brief from | A media agency, for the Sky Force film promotion |
| Main kite | 25 feet fighter jet kite, designed and manufactured by Fly360 |
| Crowd kites | 200 handheld kites in a similar fighter jet design |
| Event | International Kite Festival, Sabarmati Riverfront, Ahmedabad |
| Date | 11 January 2025 |
| Flown by | Veer Pahariya, with the Fly360 team assisting |
| Fly360 scope | Design, manufacturing, testing, flying support, video and photo assistance |
How do you book a giant promotion kite?
Send your brief to care@fly360.co.in or message +91 77009 39376 on WhatsApp. Include the title, the artwork, the size and quantity you have in mind and the event date. Fly360 replies with a quote and a digital mockup. If your launch needs a full show, see how we run a kite festival from concept to sky.
Related reading: Movie promotion kite guide, How much a custom kite costs in India and Uttarayan, the festival of the sky.
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