What is the highest a political message has ever been sent? For Fly360, the answer is several hundred feet above Hubli and Dharwad in Karnataka, April 2019. Specially invited by the IAS officer of Dharwad to support India’s voter awareness drive, Fly360 put a message in the sky that no billboard, banner, or social media post could match: Vote. It is your right. Exercise it.
Why the Sky is the Most Powerful Medium for Civic Campaigns
India’s democracy depends on voter participation — and voter participation depends on motivation. Traditional awareness campaigns use posters, radio, and TV. Fly360 adds a dimension none of these can: three-dimensional aerial presence that stops crowds in their tracks. When a giant kite carrying a voter awareness message rises 300 feet above a public gathering, the audience photographs it, shares it, and talks about it. The sky is India’s largest uncluttered media surface.
The Events: Dharwad and Hubli, 7–8 April 2019
On 7 April 2019, Fly360 performed at Shri Someshwar Temple in Dharwad for the day kite flying event, followed by an LED night show at KCD College, Dharwad. On 8 April the team moved to Hubli for a daytime show at Nrupatunga Betta, followed by an evening LED night performance. All four events combined designer kite displays carrying electoral awareness messages with spectacular LED night shows — reaching thousands of citizens across the Hubli-Dharwad region.
The Kite Arsenal: Messages That Flew at 300 Feet
The kites Fly360 flew for the voter awareness events carried political party symbols, official election messaging, and Vote India branding — all at heights visible from several hundred metres. Day shows featured custom stunt kites, delta displays, and character kites. Night shows deployed LED-equipped kites whose glowing shapes transformed the evening sky into a public art installation with a civic purpose.
Fly360 and Government Civic Events: A Natural Partnership
Voter awareness campaigns, election drives, government health initiatives — these are exactly the missions Fly360 was built to amplify. Founder Nisarg Shah has delivered government-commissioned kite events from the Andaman and Nicobar Islands renaming ceremony with PM Modi to Gujarat Tourism’s Suvali Beach festival to the Sabarmati Riverfront Gujarat Day LED show. If you are a government official looking for aerial civic impact, Fly360 has the credentials and the team to deliver it.
Event Gallery
What an innovative approach to voter education! The Election Commission has been working hard to increase voter awareness among youth and unconventional methods like kite flying with voting messages are exactly the kind of creative engagement that resonates. The reach of a kite flying event — visible from great distances — makes it an especially effective outdoor awareness tool. Brilliant initiative!
Democracy awareness campaigns often fail to reach people emotionally but seeing a kite soaring with a voting message creates a moment of visual impact that is hard to forget. The Fly360 team has found a uniquely Indian way to combine a beloved cultural tradition with civic education. I would love to see this scaled up across more constituencies in the upcoming elections!
As a professor of political science, I find this kite-based voter awareness campaign deeply interesting from a public communication perspective. The visual metaphor of a voting message taking flight — rising above partisan divides and reaching everyone — is very powerful. Fly360 has created a genuinely memorable civic engagement tool. This should be studied as a case study in creative public communication!
Voting awareness campaigns need to be visible, memorable, and culturally resonant. Fly360’s kite-based campaign ticks all three boxes magnificently. During election season when every party is competing for visual attention, a voting awareness kite rising above the political banners is a powerful and non-partisan statement. I hope the Election Commission considers this for the general elections!
I work for an international democracy promotion organisation and this article about using kite flying for voter awareness is the most creative civic engagement idea I have encountered this year! Visual, accessible, culturally grounded, and impossible to ignore. This model could be replicated in many emerging democracies where traditional civic education campaigns struggle to reach people. Remarkable work Fly360!