The #PulseOfTheSky campaign was a Limca Book of Records-setting event executed by Fly360 for DS Group’s Pass Pass Pulse candy brand during Uttarayan (kite festival) in January 2023. Fly360 flew 1,150 custom Pulse-branded kites simultaneously on a single continuous line stretching 1.2 kilometres across the skies of Gujarat. Ten expert kite pilots managed the 1,155-metre thread, and the feat was officially recognised as the most kites flown on a single line in India.