Fly360 Sets a world Records with DS Group for “#PulseOfTheSky”

January 2023 marked a moment of pride for Fly360 and DS Group as the sky above Gujarat came alive with the mesmerizing sight of 1,150 kites flying together on a single line, setting a Limca Book of Records title for “The Most Kites Flown on a Single Line.”

This record-breaking spectacle was part of DS Group’s iconic campaign for its candy brand, Pass Pass Pulse, titled #PulseOfTheSky — conceptualized to celebrate the pulse of India’s biggest kite festival, Uttarayan.

The Vision Behind #PulseOfTheSky

Executed by Fly360, India’s premier aerial entertainment and custom kite design company, the campaign transformed the sky into a storytelling canvas.

With vibrant Pulse-branded kites soaring across 1.2 kilometers of skyline, it symbolized connection, celebration, and togetherness — echoing the festive spirit of Uttarayan and the energetic essence of the Pass Pass Pulse brand.

“Our goal was to take the brand pulse to the sky — quite literally — and create a visual that would capture hearts across India,” said a spokesperson from Fly360.

The Record-Breaking Numbers

  • Total Kites: 1,150
  • Thread Length: 1,155 meters
  • Total Distance Covered: 1.2 kilometers
  • Participants: 10 skilled kite experts
  • Location: Gujarat, India
  • Occasion: Uttarayan Festival, January 2023
  • Recognition: Limca Book of Records (India)

The feat demonstrates Fly360’s unmatched technical expertise and creativity in executing large-scale branded kite displays — blending art, engineering, and cultural storytelling.

Turning the Sky into a Marketing Canvas

Fly360 has pioneered the use of custom-printed kites and aerial visuals as a medium for immersive brand storytelling. From corporate activations and tourism festivals to world record events, Fly360 ensures every project is photogenic, viral, and unforgettable.

The #PulseOfTheSky campaign showcased how brands can transcend traditional advertising and use the sky as a creative billboard that captivates audiences both on-ground and online.

Why Brands Choose Fly360

  • Branded and custom-printed kites
  • Day and night LED kite shows
  • Large-scale aerial branding and records
  • Event conceptualization and production
  • International kite exhibitions

With proven success in world record events and visual storytelling, Fly360 helps brands soar higher — both literally and in visibility.

Watch the Record in Action

🎥 Watch the full #PulseOfTheSky video and photo gallery below.

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Partner With Fly360 for Your Next Sky-High Campaign

Looking to create a world record, brand activation, or viral marketing experience that sets your brand apart? Partner with Fly360 — India’s trusted name in aerial branding and experiential kite events.

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