Tourism is becoming one of the major sources of income for the government. Every year, millions of people visit India and local industries benefit immensely from it. One of the local industries which are becoming the center of attention, and becoming the local favorite, is the kite making industry.
The kite making industry has seen a rapid growth in recent times. The number of kite festivals and exhibitions all around the world has lead to the rise in popularity towards designer kites. This also means the industry is gaining the love of the people from around the world. All this will have intangible benefits to the tourism industry.
Considering the various kinds of kite festivals in India, there is a lot of tourist interest that is associated with kites. Local manufacturing of the different types of kites makes sure that the industry continues to flourish.. The International Kite Festival that is celebrated in Gujarat, for example, brings in hundreds of thousands of tourists to the state of Gujarat.
Kite tourism has increased recently, with more people experiencing in the fun and enthusiasm each year and wanting to join in. During these festivals, you will see more tourists than locals. Many other states like Goa and West Bengal celebrate some of the festivals by flying kites as well. The state of Punjab celebrates their local festival Vaisakhi by flying beautiful kites in the sky. In New Delhi, kites are flown on August 15, while in Mysore, people enjoy flying kites on Dussehra. There are a lot of benefits that are associated with kite tourism.
Increased Inflow of Tourists
A celebration of the kite festivals with great zeal and enthusiasm has become famous across the country as well as the world. The state tourism increases quite significantly around the festival. If you are a tourist and have not made a prior reservation, you might find yourself stranded during the festival and looking for shelter. Festivals often see the increase in Indian tourists as well since they do not have work during the festivals and often go exploring the different states of India. Needless to mention, foreign tourists are present for these kite festivals in incredibly large numbers.
Local Kite-Making Industry Flourishes
With the celebration of the kite festivals, tourism has grown and positively impacted the local kite-making industry. For instance, the International Kite Festival, which is celebrated across the state of Gujarat, has proven itself to be a boon for the kite-making industry in the state. The industry along with the manufacturers of designer kites employ nearly 50,000 people either directly or indirectly. This providing employment to many individuals as well.
The staggering number for a local industry that flourishes for a few months each year is the reason why it is still in business. The same reports have shown that in 2018, there was a rise of 2.5% in revenue generated by the kite-making industry in Gujarat alone.
What started as a city-wide celebration in Ahmadabad has now spread to the other cities in the state, all of them taking part in the International Kite Festival, the week-long celebration of the onset of spring.
Keeps Traditions Alive
Considering the fast pace shift of the society towards urbanization, there are high chances that people might forget their roots. Indian culture had suffered quite the setback after the British rule. Renowned Indian scholars have been guiding us to remember our traditions. However, people are still moving towards the customs of the West and forgetting the traditional values that were bestowed upon us in the due course of the Indian history.
Kite tourism has developed the interest in many people for the festivals over the years, even if it is just as an excuse to have fun. This has revived the traditions and values that were once forgotten. People are celebrating the festivals as one again and taking part in gatherings, forming a united brotherhood.
There is a high chance that Indian culture and tradition will always be remembered and honored in the world.
Increased Revenue for the State and the Country
Due to the increase in the number of tourists, there is an automatic benefit to the government as well. The amount of money collected in taxes alone gives a huge boost to the treasury. The taxes are applied on the stay, the food, and the tickets to the various monuments. Apart from that, there are toll taxes and other tourism-related taxes as well.
For the international tourists, the major tax is also applied on the visa and with an increased number of tourists during the festive season, a good amount of revenue is generated. The other form of tax that the government collects is the income tax on the owners of the kite manufacturing units and designer kite industry.
Kite tourism has flourished over the past few years but it is still a relatively new niche that is waiting to be explored. There are countries such as Indonesia, where kite flying is quite a popular activity and people leave no chance to indulge in it. India is still to reach that level of popularity of the kite-making industry. Nevertheless, there is still a lot of enthusiasm for the fun and cheer that is associated with kites. Festivals like the one celebrated in Gujarat and Goa are a great way to push the kite-flying industry to its potential, but at the end of the day, there is still a long way that the kites have to go.
How is Fly360 playing a role in increasing kite tourism throughout India?
FLY360 is one among the oldest names in the designer kites industry. Having started in 1993, FLY360 is one of the top kite designer in India. Their flyer team has played a major role in spreading awareness on Kite flying throughout the world. They were among the first few to hold kite festivals in the kite capital, Ahmadabad. This culture has now spread to many states and even countries, all thanks to the efforts of FLY360.